product life cycle

the marketing concept of a product having a natural period ranging from its introduction and rise in sales to its sales decline and expiration when customers purchase newer alternative products

Example:

Because the computer game industry changes so rapidly, the product life cycle of a popular computer game may be only 18 months or less.

相关推荐：

2018年下半年公共英语考试报名时间/入口| Pets准考证打印

2018年告别盲目备考，233网校教研团队精心打造高通过率套餐班，全程内部密训锁分，保障一次过关！2018年公共英语高效锁分套餐班推荐，精锐讲师分题型专项辅导，听说读写全面提升>>>点击试听！