planned obsolescence

the practice of building and selling a product with a limited useful life such that the customers feel they must buy a new version when their first purchase becomes old or inferior

Example:

A planned obsolescence strategy increased the profits of the U.S. automobile industry by increasing customers' desire to buy new car models with new features every few years.

相关推荐：

2018年下半年公共英语考试报名时间/入口| Pets准考证打印

2018年告别盲目备考，233网校教研团队精心打造高通过率套餐班，全程内部密训锁分，保障一次过关！2018年公共英语高效锁分套餐班推荐，精锐讲师分题型专项辅导，听说读写全面提升>>>点击试听！